Centralis
Centralis
Centralis
Problem
Problem
Solution
Solution
Deliverables
Deliverables
The brief asked us to explore how typography can reinvent the act of reading for a modern audience whose habits are shifting away from traditional print. Primary research revealed that a majority of people under 25 find long-form static text visually overwhelming, largely due to the cognitive impact of short-form social media content, rewiring attention spans for users
The brief asked us to explore how typography can reinvent the act of reading for a modern audience whose habits are shifting away from traditional print. Primary research revealed that a majority of people under 25 find long-form static text visually overwhelming, largely due to the cognitive impact of short-form social media content, rewiring attention spans for users
The brief asked us to explore how typography can reinvent the act of reading for a modern audience whose habits are shifting away from traditional print. Primary research revealed that a majority of people under 25 find long-form static text visually overwhelming, largely due to the cognitive impact of short-form social media content, rewiring attention spans for users
An app-based reading alternative created for modern minds. Inspired by popular TikTok Reddit stories and using Monotype’s font search, the system uses motion to present text dynamically, displaying only 1-3 words at a time. Reducing visual overwhelm and allowing readers to fully immerse themselves in Penguin’s books without distractions.
An app-based reading alternative created for modern minds. Inspired by popular TikTok Reddit stories and using Monotype’s font search, the system uses motion to present text dynamically, displaying only 1-3 words at a time. Reducing visual overwhelm and allowing readers to fully immerse themselves in Penguin’s books without distractions.
An app-based reading alternative created for modern minds. Inspired by popular TikTok Reddit stories and using Monotype’s font search, the system uses motion to present text dynamically, displaying only 1-3 words at a time. Reducing visual overwhelm and allowing readers to fully immerse themselves in Penguin’s books without distractions.
The primary output was a product concept, presented via app mockups. This was supported by an animated explainer video that explains the problem and demonstrates the reading experience in motion.
The primary output was a product concept, presented via app mockups. This was supported by an animated explainer video that explains the problem and demonstrates the reading experience in motion.
The primary output was a product concept, presented via app mockups. This was supported by an animated explainer video that explains the problem and demonstrates the reading experience in motion.
Year
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2026
Client
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D&AD: Monotype x Penguin Books
The Process
The Clips
The Outcomes
