The Major League Treatment
The Major League Treatment
The Major League Treatment
Problem
Problem
Solution
Solution
Deliverables
Deliverables
Sumo is deeply rooted in ancient Japanese tradition, but as a broadcast product, it lacked the premium polish seen in top-tier Western sports. With a growing movement to showcase Sumo to a global audience, the challenge was to elevate the sport's visual language, making it attractive to modern international viewers, without stripping away its authenticity.
Sumo is deeply rooted in ancient Japanese tradition, but as a broadcast product, it lacked the premium polish seen in top-tier Western sports. With a growing movement to showcase Sumo to a global audience, the challenge was to elevate the sport's visual language, making it attractive to modern international viewers, without stripping away its authenticity.
Sumo is deeply rooted in ancient Japanese tradition, but as a broadcast product, it lacked the premium polish seen in top-tier Western sports. With a growing movement to showcase Sumo to a global audience, the challenge was to elevate the sport's visual language, making it attractive to modern international viewers, without stripping away its authenticity.
The core strategy bridges the gap between historic ritual and futuristic sports broadcasting. I contrasted ink textures, representing the gritty, "one-ton impact" of the wrestlers, with an aggressive, tech-forward aesthetic inspired by Wip3out. The bespoke motion language physically mimics the high-speed collisions of the sport.
The core strategy bridges the gap between historic ritual and futuristic sports broadcasting. I contrasted ink textures, representing the gritty, "one-ton impact" of the wrestlers, with an aggressive, tech-forward aesthetic inspired by Wip3out. The bespoke motion language physically mimics the high-speed collisions of the sport.
The core strategy bridges the gap between historic ritual and futuristic sports broadcasting. I contrasted ink textures, representing the gritty, "one-ton impact" of the wrestlers, with an aggressive, tech-forward aesthetic inspired by Wip3out. The bespoke motion language physically mimics the high-speed collisions of the sport.
Brand Identity, Custom Typography, Broadcast Motion, Environmental Mockups, and Commercial Pitch Deck. A comprehensive visual package designed to pitch the modernisation of the sport.
Brand Identity, Custom Typography, Broadcast Motion, Environmental Mockups, and Commercial Pitch Deck. A comprehensive visual package designed to pitch the modernisation of the sport.
Brand Identity, Custom Typography, Broadcast Motion, Environmental Mockups, and Commercial Pitch Deck. A comprehensive visual package designed to pitch the modernisation of the sport.
Year
/
2026
Client
/
Self Initiated
The Process
The Clips
The Outcomes
